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New top level domains are coming to the Internet, and we couldn't be more excited!!!

This is a unique opportunity for businesses, brands, organizations, and individuals to find an online identity that speaks precisely to their products, services and interests.

Consumers and businesses need new options for short domain names, specific to their individual needs and online identities. The new TLDs will therefore greatly expand the current suite of many generic names to include almost any word or name.

Now finding a suitable, meaningful, and memorable domain name can be a struggle. There are more than 125 million names in the top five TLDs alone, with three-fourths in .com (meaning good, short, domains are no longer available for purchase on the primary market). 

These short, specific domain names will offer improved navigation, increased diversity, and expanded choice.

This new taxonomy will allow domain names to be instantly recognizable and understood.